Search Your Name: An ICA digital art commission by 8gg
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Search Your Name
A Concept Web Work by 8gg, commissioned by the ICA.
"Search Your Name" is a short online game, the purpose of which is to provide the user with the brief illusion that they are a celebrity.
On the surface, "Search Your Name" looks no different from the usual search engines we use on the Internet, except that this one reminds participants to search using their own name. Once the user inputs his or her name for the search, the results of numerous and authentic links of news, legends and debates apparently about him or herself are returned, coming from major web and news sites. No matter when or where, no matter who the user is, as long as someone searches using their own name in this real-time engine system, the results will show that they have turned into a personality that attracts world wide attention.
"Search Your Name" is a search engine that is in fact, an anti-search engine. The results collected from this search engine look completely authentic but are not. The work plays with the idea that it's very difficult to ensure that the information we find on the Internet everyday is truly authentic.